Pure Leaf – Exceptional Leaf, Exceptional Flavour
Impressive flavour comes from exceptional tea sources and minimal processing
To create an exceptional tasting tea required exceptional tea leaves. This is why with our new pure leaf range we have sourced the highest quality of the tea leaves from the finest tea estates. And it is these leaves that give the tea its impressive characteristics and flavour.
To preserve the distinctive flavour of these leaves, they are expertly picked, then gently rolled and dried to minimise leaf damage and protect their aromas. Our master blenders then complement these leaves with fruits or herbs, or simply leave them be, respecting their unique natural flavour and aroma.
THE ORIGINS OF THE LEAVES
Did you know that tea, just like wine, has different taste characteristics according to where and when it’s grown? At Pure Leaf, provenance and the origins of our masterfully blended teas are important to us.Read more
Pure Leaf Tea Master
Alex White, Pure Leaf Tea Master, talks about the 3 elements that make a good tea and what makes Pure Leaf special.